H.Louise Ashley founder and designer

 Natural Earth Eco Clothing ​ ​

I really love the journey of creating a garment, firstly seeing the garment idea in my mind then gradually watching the process and creation of that idea into a ready to wear piece of clothing ! It's really fun.

                                                               H.Louise Ashley

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I am fortunate to be able to work with some very talented people who have helped me to create Natural Earth's Eco Clothing's first range the 'Heather & Jasmine' Collection", People in our team such as our skilled pattern technician, who always manages to bring my ideas to life with flair, precision and without whom this journey may have stayed just a dream.

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Our mission for Natural Earth Eco Clothing is to develop beautiful clothing, firmly aligned with consideration for the environment, fair pay and ethical work conditions.

For the clothes we love to make.

Clothes play a big part in our lives -  they bring us great joy,they are a way in which we express our personality, individuality and style.

We aim to bring you considerate purchasing choices without missing out on design and style.

We hope you enjoy wearing these clothes as much as we have enjoyed designing

and bringing them to you.


What is eco clothing?

Our Eco Clothes are -


  • Clothing that doesn't put profit before people or the environment. 

  • Clothing that helps to support a wellbeing economy. People-Environment-Profit Sharing.  (Not profit profit profit.)

  • Made using natural materials like hemp, linen and cotton which are grown without the use of pesticides. 

  • Clothes that are made without the use of harmful chemicals dyes or bleach

  • Clothes that are made under safe and fair conditions where workers are treated fairly and paid a reasonable price for their work.

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Why choose eco clothing?

  • The world textile industry is one of the most polluting industries on the planet, so we are trying to do our little bit to change that.

  • Regular cotton is the most consumed fibres in the world. It is also the 'dirtiest' crop in the world, as its agricultural production releases vast amounts of hazardous insecticides and pesticides into the environment.

  • Millions of agricultural workers worldwide suffer from acute pesticide poisoning and often don't wear suitable protective clothing.

  • Symptoms include: headaches, vomiting, lack of coordination, difficulty breathing, impaired memory, birth defects, seizures and death.The air they breathe, the water they drink and their environment can become contaminated as well as rivers and streams leading into the seas, going into all our food chains Residues can also be found on the garments we wear and can go into our skin.

  • Many synthetic fibres are creating problems within the environment and in the food chain.


What eco clothing means to us?

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